Campaign: Save Kids’ Content UK

Ragdoll Foundation Campaign

Save Kids’ Content UK

Save Kids’ Content UK is a new campaign to revive British children’s programming, and ensure that there is a diverse and healthy mix of UK-made children’s content on new digital platforms.

The campaign is a collaboration between The Ragdoll Foundation and PACT, who initially worked together in 2015 to develop and communicate the case for greater investment by the UK Public Service Broadcasters (PSBs) in children’s TV programming.  A report sent to OFCOM set out how the current PSB system is failing children and how investment, spend and hours of original content across the PSB channels including BBC, ITV, Channel 4 and Channel 5 has plummeted over the last ten years.  This report launched the Save Kids’ Content UK Campaign. 

Working with parliamentarians, industry representatives, academics, TV personalities and others, the Campaign highlights the importance of high quality programming that entertains, educates and informs, and reflects the experiences of children in the UK.

22 March 2017

CAMPAIGN UPDATE: The Campaign to Save Kids’ Content made an exciting leap forwards this week, as the Government supported a new piece of legislation in the Digital Economy Bill.

What will this amendment achieve?
The Bill now includes legislation giving Ofcom the power to impose criteria around the provision of children’s programmes on Public Service Broadcasters (PSBs). This means that children’s content will in effect be restored from Tier 3 to Tier 2 programming, as compliance with Ofcom’s criteria will once again be a condition of their licence. The new regulation will make broadcasters negotiate an appropriate settlement for children with Ofcom. Read more…