Save Kids’ Content UK is a new campaign to revive British children’s programming, and ensure that there is a diverse and healthy mix of UK-made children’s content on new digital platforms.
The campaign is a collaboration between The Ragdoll Foundation and PACT, who initially worked together in 2015 to develop and communicate the case for greater investment by the UK Public Service Broadcasters (PSBs) in children’s TV programming. A report sent to OFCOM set out how the current PSB system is failing children and how investment, spend and hours of original content across the PSB channels including BBC, ITV, Channel 4 and Channel 5 has plummeted over the last ten years. This report launched the Save Kids’ Content UK Campaign.
Working with parliamentarians, industry representatives, academics, TV personalities and others, the Campaign highlights the importance of high quality programming that entertains, educates and informs, and reflects the experiences of children in the UK.